About ETABS - Our Story & Vision

Ryan Fletcher & Simon O'Brien

Co-Founders, E-Trading and Business Services Ltd

Our History

Over 15 Years of Excellence

Established in 2010, E-Trading and Business Services Ltd (ETABS) began with a simple yet ambitious goal: to replace disjointed legacy systems with a single, unified platform that actually works the way retailers do.

Based in the North of England, we are a dedicated, specialist team providing robust, AI-enhanced retail solutions. Our co-founders, Ryan Fletcher (left) and Simon O'Brien (right), instilled a culture of technical excellence and customer-first support that remains the backbone of the company today.

2010

Year Established

The "Shop Floor" Philosophy

Feedback Driven Development

Our software isn't designed in a disconnected lab. It is built on the direct feedback of retailers working on the shop floor. Every button, workflow, and report in the TABS platform exists because a real user needed it to solve a real problem.

Partnership, Not Subscription

We don't just sell you a license and walk away. We act as your technical partners. This approach allows us to understand the nuances of your trade?whether that's tools & hardware, industrial trade supply, builders merchants or electronics?and adapt our platform to suit you.

Live Portfolio: Transactional Websites

We don't just build back-office software; we build high-performance e-commerce engines. Here are just a few of the bespoke transactional websites powered by ETABS.